In order to succeed you must fail, so that you know what not to do the next time - Anthony J. D'Angelo
When smart entertainment systems first began appearing in cars, at the turn of this century, Microsoft was there.
Like so many Microsoft consumer products, picking the right name has been an ongoing challenge. The opening of the Wikipedia page for Microsoft's Windows Embedded Automotive is unintentially hilarious: "Windows Embedded Automotive, formerly Microsoft Auto, Windows CE for Automotive, Windows Automotive, and Windows Mobile for Automotive..."
The biggest win for Windows in cars was Ford's decision to adopt the technology for its Sync platform. The software received generally low marks, and Ford abandoned the platform for one based on BlackBerry's QNX software in 2015.