In order to succeed you must fail, so that you know what not to do the next time - Anthony J. D'Angelo
In recent years, Microsoft has become considerably more aggressive about ending unsuccessful consumer projects.
Consider the Microsoft Band, a wearable device designed to compete with Fitbit and similar devices. Version 1 was released in late 2015, with version 2 arriving a year later, at the same time as the first Apple Watch.
Apparently Microsoft's executives took a close look at the Band in 2016, asking, in effect, "Why are we in this business?"
No one knows exactly what the answer was, but the result was unmistakable: The Band was canceled before version 3 could be released.