In order to succeed you must fail, so that you know what not to do the next time - Anthony J. D'Angelo
It's hard to believe today, but Microsoft once had the dominant smartphone platform, with its Windows Mobile software.
That dominance ended soon after the one-two punch of the original iPhone (2007) and the debut on Google's Android platform (2008). The fact that Microsoft thought it made economic sense to release its two Kin smartphones in May 2010 was a classic example of management unwilling to write off a billion-dollar mistake.
Within weeks, it was obvious that the Kin was a spectacular failure. Within two months, Verizon (Microsoft's exclusive partner) had stopped selling the devices and Microsoft ceased production. Over the next year Microsoft methodically erased all traces of the project and reassigned its developers to other projects. The Kin burns out in record time.