In order to succeed you must fail, so that you know what not to do the next time - Anthony J. D'Angelo
In 2011, Facebook sought to compete with the likes of Groupon and LivingSocial by offering a new feature called “Deals.” It sourced discounts offered by local businesses, and offered vouchers through Facebook Credits (which was still used at the time).
The product was launched and tested in five cities. And despite the small scale trials, Facebook pulled the plug on it very quickly, after just four months.