In order to succeed you must fail, so that you know what not to do the next time - Anthony J. D'Angelo

WildFire Interactive

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  • google-wildfire-dead.png

    WildFire Interactive

    Reason: Wildfire, was a social marketing application that enabled businesses to create, optimize and measure their presence on social networks. In 2014, Wildfire announced it would be integrated into Google's general adtech platform DoubleClick.

    Launched 2012

    Discontinued 2014

    Age 2 years

    Type Social marketing